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Afterday, a premier skincare brand which was founded in 2020. The brand was registered under E-gen Enterprise Sdn Bhd in May 2020.

The name of Afterday comes from the desire to make a brand that people can use daily. The motto and tagline of ‘Everyone deserves to be cared’, is driven by the 5 elements (Lifestyle, Skins, Career, Charity, Community) and 6 core values (Quality of life products to people, Product Innovation, Education, Commitment to Customers, Integrity and Caring Community) to support our vision and mission.

Afterday’s vision is to become a world leading e-commerce corporation while enhancing the quality of life for everyone. This vision is supported by our mission to provide high quality skincare products that protect, and nurture one’s skin all day long. Furthermore, the team is planning to open up physical outlets to display products and allow users to experience their product quality and effectiveness in the coming years.

Hence, it strives to provide even more career opportunities for people who need it by sharing knowledge and business coaching to improve their lifestyle online and offline.

We hope that through our products and services, we can bring confidence and beauty to everyone that uses our products, and allow them to maintain this mentality for the foreseeable future